13 Sep

More innovation and education needed for strong mobile ad growth in LatAm

According to research by The Festival f Media LatAm 2013, 70% of  industry representatives expect mobile budgets to increase next year, yet 53% don’t feel education is sufficient Thursday September 12, 2013 An exclusive survey run by The Festival of Media LatAm and Telefonica highlights how the mobile advertising industry in Latin America needs a greater emphasis on education, innovation and talent to maintain strong growth rates and meet its full potential. The…

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6 Sep

Mediacom reclaims its crown at M&M Global Awards 2013

Mediacom has reclaimed its ‘Agency Network of the Year’ title from OMD at the M&M Global Awards 2013, thanks to winning campaigns for Shell, Coca-Cola and P&G. Mediacom picked up four awards on the night including ‘Best Communications Strategy’ for Coca-Cola’s ‘Spread the Spirit’ campaign and ‘Best Automotive Campaign’ for Shell Helix ‘Driven to Extremes’. The agency also scooped ‘The Effectiveness Award’ for its work on Gillette’s ‘To Your Armpits and Beyond!’…

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30 Aug

shortlist has been unveiled… plus other #FOMLA13 news

The Festival of Media LatAm is only 3 weeks away and we have some hot and exciting news: The Awards shortlist has been unveiled The Festival of Media LatAm Awards shortlist was announced yesterday, 29 August. After much deliberation the judging panel revealed which campaigns are only one step away from winning. The top performing countries on the shortlist were Brazil, with 25 entries, Mexico with 21, and Colombia with 19 entries….

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30 Aug

Brazil, Mexico & Colombia top Festival of Media LatAm 2013 Awards Shortlist

Thursday 29th August 2013 The Festival of Media LatAm organiser C Squared has announced the shortlist for the event’s 2013 Awards, revealing 25 entries from Brazil, 21 from Mexico, and 19 from Colombia. Other high performing countries include Argentina on 13 shortlisted entries and Puerto Rico coming in with 10. There are 92 shortlisted entries across 13 countries. A total of 14 brand representatives feature on both the final and…

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13 Aug

INFOGRAPHIC ALERT

How do Latin Americans view online video? Having delved into the latest topics and trends across Latin America, we’ve created this infographic showing the online video landscape in LatAm. Check out this snapshot – but make sure you join us in Miami in September at The Festival of Media LatAm for the full story! See what’s going on at The Festival: Check out the preview agenda and speakers See the brands already signed…

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