After 25 analogue years, M&M Global goes digital

M&M Global announces a re-structuring towards a ‘digital first’ model and announces the establishment of a global Editorial Council 

November 5th, 2012

M&M Global, the leading brand for international advertisers published by C Squared, has announced that it is to cease publishing its printed quarterly magazine and focus the brand around its digital portfolio and leading awards ceremony, the M&M Global Awards. The final Q4 issue will be produced in December, which will comprise M&M Global’s  hugely popular “Guide to Pan European Media” as well as analysis ranging from Nordic media to trends in Latin America.

“We still think print has an important place in the media mix and in how we serve our readers and advertisers,” said Charlie Crowe, CEO of C Squared. “And it is likely that M&M Global will continue to publish its important wall charts and guides in both print and digital formats. But this change to the regular output and in the rhythm of the business will place  digital at M&M Global’s core. This will allow M&M Global to more quickly fulfil its global ambitions.”

‘M&M Europe’ was launched as a print-only product in 1988, published by Emap PLC, to serve advertising agencies, media vendors and brands that were establishing regional offices in order to exploit the opening-up of Europe and the arrival of a media trading market in international media.

With its mix of local market reports, regional surveys and news on regional or global account moves, M&M Europe quickly became the leading source of information for media and marketing professionals wanting a less parochial viewpoint
than that offered by their local trade press.

By moving towards a ‘digital first’ model – global traffic to www.mandmglobal.com has increased by over 200% in the last x6 months – M&M Global will be able to build on its ambition to become the primary source for analysis across the world, now
that the industry it was launched to serve has become globally connected. As part of this strategy, M&M Global has established an Editorial Council covering more than 40 separate countries in order to provide a network of support and information. With more than 120 media professionals signed-up, it is one of the most comprehensive networks for any trade information brand. As part of the restructure, Sonoo Singh, Editor of M&M Global, is leaving C Squared.

Said Charlie Crowe: “We thank Sonoo for all her hard work in keeping the brand fresh and relevant. By changing our focus, we now have to embark on an ambitious digital strategy and will look at all the content from across C Squared to create a compelling digital proposition. We look forward to announcing this soon and to working with our global network on the Editorial Council”.

In its 25th anniversary year next year, M&M Global will be planning a special M&M Global Awards in September 2013, bringing together the brands and people that have built the international marketing industry and to celebrate 25successful years of being at the heart of international news and analysis.

For more information contact:

Ivor Falvey, Global Commercial & Strategy Director, C Squared – ivor@csquared.cc

Katharina Pesch, Managing Director, C Squared – katharina@csquared.cc