-Full list of data and content focused sessions revealed-
London, 1 March 2012: Festival organisers, C Squared today reveal the full conference agenda and speaker programme for The Festival of Media Global 2012, which will take place from 15-17th April 2012 in Montreux, Switzerland. This year’s Festival of Media Global is set to offer a stream of thought-provoking sessions on the theme; ‘When data becomes insight: the beauty in numbers and the science of storytelling’ – illustrating to delegates how best to harness data in order to drive insights that allow for meaningful storytelling, which in turn increase ROI.
More advertisers are participating in the programme than ever before, with high profile appearances from the likes of Amazon, Kellogg’s, Nestle, Deutsche Telekom, Facebook, Colgate-Palmolive, MasterCard, Heineken and PepsiCo scheduled. Amazon will explore ‘Driving insight from data’ during a session which examines the best ways to collect, store, manage, analyse and share data to ensure maximum impact. In another of these sessions Colgate-Palmolive will draw on extensive experience to tell the story of a brand’s shift from using traditional forms of media to becoming a multi-platform advertiser without losing focus on accountability, effectiveness and consistency.
A variety of agency CEO’s from around the world will also offer invaluable day to day operational insight in two bespoke discussion panels. From demand-side platforms to the constant drive towards lower spend figures, these agency experts will explore the number-driven business of media in today’s agency world, while a counterbalancing session will examine how agencies can plan and execute strategies that will ensure engagement with consumers on an emotional level.
In ‘The Art and Science of Storytelling’, a session designed to push the parameters of commonplace practice, Frank Rose, author of The Art of Immersion, will outline the latest neurological research in terms of how it relates to the Festival theme of storytelling, illustrating what it is about stories that consumers find so compelling.
Encouraging delegates to think outside the box, Richard Seymour of Seymour Powell will combine theoretical teaching and modern examples to outline the importance of a shift to a new form of marketing, by basing an understanding of products and services on what they can do for us rather than simply on how they work.
Thought leaders in digital media from the likes of comScore and Kellogg’s, will be taking to the stage to discuss the advent of digital platforms and how to generate and measure the best return on digital ad spend budgets, while INNOVATION Media Consulting will demonstrate how newspapers and magazines are maintaining their reach, relevance and revenues in an increasingly digital business sector.
Not losing sight of the importance of traditional media platforms, RTL Interactive, Nestle and Deutsche Telekom will address why TV advertising is changing, offering both the views of the brand and the media owner to find out how exactly the industry is keeping pace with both technology and consumers.
The last session will see a controversial panel discussion featuring the WFA, Heineken and Mastercard all sharing their opinions on the opaque world of media trading. Invitations to participate in the discussion will be offered to delegates from the floor, guaranteeing a fully interactive and close to the conference programme.
Finally the Festival will come to a close at the Gala dinner at the end of day two, during which the Festival of Media Award winners will be announced, selected from a record-breaking 870 plus entries.
Festival Founder and CEO of C Squared Charlie Crowe comments:
“We are quickly approaching what is set to be the most dynamic and interactive Festival of Media Global we have ever presented. It will also be the biggest, with more big-brand advertisers than ever before, collectively representing over $5 billion in worldwide media expenditure.
We remain focused on offering our attendees the type of commercially impactful insight they can’t get elsewhere and the agenda we’ve announced today demonstrates this commitment. The range of future-gazing speakers and variety of networking opportunities being offered in Montreux promises to deliver a Festival like no other.”
For press information please contact Jessie Winston (+44 7977 118186) or Elizabeth Jones (+44 7825077686) at firstname.lastname@example.org
Or visit http://www.festivalofmedia.com for all award entry and event booking information.
Check out videos of previous festivals and key presentations at www.YouTube.com/thefestivalofmedia
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Notes to the editor
About C Squared
C Squared is the global media and marketing industry’s fastest growing publishing and events business. Since the launch of its first international industry publication – Cream – in 2005, C Squared has grown twelve-fold and, though still headquartered in London, over half the Group’s turnover now comes from outside the UK. Known for our creative approach, vibrant team and unrivalled global connections, C Squared’s brands are leaders in their markets and offer knowledge and networking to senior decision-makers in advertising and communications across the world. Across C Squared’s portfolio of market-leading magazines, websites and conferences, it has readers, subscribers, visitors and clients from over 50 countries and produces successful events on every continent – from New York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra.
For information on the awards:
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For information on the agenda:
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