C Squared creates new global commercial role and hires Haymarket lead

C Squared, the UK-based publishing and events company for the global marketing and advertising industry and founder of The Festival of Media, today announces that Ivor Falvey (currently director of commercial strategy at Haymarket Media) is to join the company.

Falvey joins as global director, revenue & strategy, a newly-created role designed to cover all areas of C Squared’s business. Falvey will oversee the commercial development of The Festival of Media which launched five years ago and now boasts global, LatAm and Asian events.  He will also drive commercial strategies for the M&M Global brand, innovation database and news outlet Cream, as well as C Squared’s Original Events department which recently delivered the first ever, sell-out event for Wired magazine.

C Squared’s chief executive Charlie Crowe said: “We are delighted that Ivor is joining our senior management team. Ivor knows our market, our clients and shares our vision for the global expansion of our brands. We have enjoyed significant growth over the past five years and have some bold plans for the future, which Ivor will help us to deliver.”

Falvey will join the C Squared board and report to managing director Katharina Pesch.

Said Falvey: “Managing iconic brands is the business we are in and C Squared’s brands present a huge and exciting opportunity.  My time at Haymarket was a great chapter spent in UK marketing but increasingly brands want a global perspective with local application.  That is what the C Squared portfolio can deliver and I am looking forward to working with clients to help deliver their brand needs.”