Title: Unilever’s Creativity Day: Telling Stories in a digital way
Date: 22nd May 2012
Unilever asked us to put together a one day event with the aim to drive innovation into Unilever’s brand teams, to learn why creativity matters, what makes a good idea creative and how to craft brand stories through digital platforms. To not only be inspired to become and live more creatively every day, but also understand some of the trends that are driving the future of commerce. And furthermore to debate who essentially owns the creative process and the creative idea.
From the initial brief from Mindshare we managed all aspects of the event planning including:
• Programme development
• Event marketing
• Venue finding and management
• All production related items
• Overall delegate management
• Technology sourcing and on-site activation
• The event execution itself
Click here for Creativity Day Agenda.