Client: Condé Nast, WIRED magazine
Date: 13-14 October 2011, London
Objective: Condé Nast approached us to create an event to bring its award-winning Wired magazine brand to life. WIRED 2011 was to be a two-day conference celebrating the ideas, innovations and people reshaping our world and immersing all participants in a creative and innovative atmosphere epitomising the brand’s values. With a commercial angle to achieve revenue from both sponsors and delegates, the event was a resounding success with more than 500 delegates attending across the two days.
Project: From the initial brief we then managed all aspects of the event including:
- Researching speakers and the agenda
- Devising the creative concept and marketing strategy, including all promotional elements – website, HTML, banners, adverts, outdoor posters, social media etc
- Managing all delegate registration and acting as first point of contact for customer service
- Controlling all aspects of the venue management, including build, catering and logistics
- Liaising with the main sponsor and all other sponsors on all activation surrounding the event
- Post-event evaluation
Click here for the Wired 2011 agenda.
Testimonial: “WIRED 2011 was a resounding success and a great amount of this was attributed to C Squared. From the point we contracted them I knew they would help us deliver our vision for the first ever Wired event. The team’s enthusiasm was boundless, attention to detail faultless and their professionalism at all times made them a pleasure to work with. Roll on 2012 when we will be delighted to work with them again” Rupert Turnbull, publisher, Wired
Wired Screenshot
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