The Innovation Exchange
Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.
When a corporation plugs Cream into its business, key global staff gain access to an ideas library of more than 2,000 case studies of communication innovation from eighty countries. 
This unique repository is supplemented by a daily news service from a network of expert spotters, covering every major development that might impact upon creative and effective brand communication. Cream also contains valuable guides and reports and also all the presentations and footage from The Festival of Media (allowing for “virtual attendance”).
Cream’s Intelligent Filtering System allows the user to find exactly what he or she is looking for across almost 30 different search fields. The IFS can also tailor – or “white label” – Cream at both the individual and corporate level. In addition, Cream’s Competitor Tracker allows users to gauge the quality of media innovation and engagement within rival brands and Cream’s Creativity Index allows users to monitor and benchmark relative levels of creativity and leading-edge thinking among media agencies, advertising agencies and vendors.
To some subscribers, Cream offers automated inspiration – helping to integrate the very best marketing thinking into day-to-day business practice, without the need for large innovation departments or costly external consultants. For many agency groups, Cream is a “window on the world of media” helping to link the global network and delivering crucial information for client pitches, helping to identify media trends and aiding more efficient client support. For others, Cream saves money on costly intranets and reduces the need for expensive global strategy meetings – the system’s sophisticated architecture facilitating the sharing and the reapplication of best practice in order to drive innovation and improve market share.
