Our philosophy is simple: By working harder to understand the revolutionary changes taking place in global communications, we can create products that better serve the needs of our market.
Since the formation of C Squared as a holding company in December 2006, the business has added over 100 corporate clients to its roster and increased its number of delegates, readers and subscribers. From a modest client/customer database of 5,000 in 2007, we have extended this to over 50,000 touch points across the marketing and advertising world. This has helped grow our brands and also our industry understanding.
We have achieved this growth by fostering an entrepreneurial spirit among our staff and by listening to our clients. C Squared is known in its industry as agile, creative and internationally focused. We are constantly looking at ways to serve new information needs in a global market that is both dynamic and undergoing profound structural change. We have identified five key trends that have underpinned the changing information needs of the industry which C Squared has been quick to respond to.
Some of these trends have led to certain responses being made. Here are some of the changing needs and the solutions that we delivered:
A new role for media, media innovation and media agencies
The Festival of Media was based on the insight that the media buying and selling market lacked a global platform to discuss innovation, new techniques and new business models. This had become imperative due to the structural industry change brought about by the “unbundling” of media from creative way back in the 1970s and 1980s, changes which had accelerated with the onset of digital and the increasing complexity of business relationships resulting from technological convergence.
The changing shape of the global media and marketing community
M&M is the only international information brand for the media & marketing industry, powering brands, agencies and media owners with data, insight, analysis and tools to effectively compete in the global advertising marketplace.
For 21 years it has served the international advertising community from its heartland in Europe; now M&M has become more globally relevant and more locally connected.
Combining utility online with thought-provoking comment offline, the new M&M is built around seven content strands – from the Global Account Centre, tracking brands, agencies and business wins; to Media Passport, providing the lowdown on local media landscapes.
The new M&M offering (available from June 2010) will include:
www.mandmglobal.com
Access all the business critical content you need, wherever you are, 24/7. The new website is more insightful and timely than ever and includes a daily diet of news, analysis, columns and multimedia complemented by a suite of research tools and data.
M&M Magazine (Quarterly)
Available digitally and in print – the new look, quarterly M&M magazine is a thought-provoking, informative read, offering valuable analysis accompanied by weighty reports, agenda setting research, big name interviews and industry comment with M&M’s considered analyses of the stories and trends that matter. Launch issue to be published in June 2010.
To view the M&M Preview Issue, CLICK HERE
M&M Guides, Supplements and Wallcharts
These popular M&M resources complement the quarterly magazine and have recently undergone a digital update for the 21st century allowing them to be accessed both on and offline.
Monthly E-Zine
The new M&M digital round-up will update you with a concise – yet thorough – overview of the month’s industry’s events, news and trends; removing the waffle and making sense of the jargon.
The M&M Shortcut
The whole week in one email – a highly engaging weekly newsletter. Written in a digestible bite-sized format, the newsletter is the ideal way to catch up on weekly news, global developments and industry events.
M&M Events and Training
A refreshed IMM, more briefings, webinars and the M&M Awards.
Membership Package
Become a member and receive an exclusive package of benefits.
For a discounted introductory offer of £93, email mandmglobal@alliance-media.co.uk or call +44 (0)20 8955 7062 quoting LFDM1004A.
The need for collaboration and the sharing and re-application of best practice
The re-launch of Cream has seen C Squared develop the software side of its offering. Based upon the insight that multinationals need to share best practice across their local offices worldwide in order to drive shareholder value – and that many lack the information architecture to do this efficiently – C Squared set-about investing in software development and programming expertise to create a market-leading platform within which to house its unique data and information. In turn, this is bringing new forms of revenue stream into the business.
Described by some people as an “ideas incubator” C Squared is proud of its record in developing new initiatives and in the many progressive advertisers, agencies and media owners that back them. More major shifts are on the way – and C Squared will continue to respond.
