April 30, 2013
The Festival of Media Global has set a new Guinness World Records title, Most business cards collected in 24 hours, at this year’s event, currently taking place in Montreux, Switzerland at the 2m2c Convention Centre.
The Festival was awarded the networking world record thanks to C Squared account director James Fleetham’s effort at collecting 414 business cards within 24 hours. The record attempt was officially verified on site by an Adjudicator from Guinness World Records, Marco Frigatti, who is the organisation’s head of records.
Achieving the record was no mean feat, as Mr Frigatti had to accompany James for the duration of the 24 hours, verifying that all cards were collected through genuine networking interactions and no duplicate cards were collected. Anyone who wants to break this record will have to surpass the 414 mark.
CEO of Festival of Media Global organiser C Squared, Charlie Crowe, commented: “To know that the Festival of Media Global has gone down in history like this is truly a momentous occasion. This Guinness World Records title highlights the Festival of Media Global’s ethos of being at the forefront of industry trends and setting the bar for what can be achieved at events of this nature.”
While the record is a first for the Festival of Media Global, Montreux is no stranger to achieving Guinness World Records success. Records exist for Most Expensive Music Chart Entry in 2002 for the CD set Miles Davis at Montreux which was priced at $250. Meanwhile the Montreux Jazz Festival in 2011 was part of the record for Most Music Festivals Visited in 30 Days.
The Festival of Media Global is the only event dedicated to the $500 billion global media industry.
For press information please contact MaryLou Costa or Caroline Doyle on (+44) 20 7249 7769 or at firstname.lastname@example.org
You can read The Festival of Media Global 2013 ‘Agenda’ here and check out videos of previous Festivals and key presentations at www.YouTube.com/thefestivalofmedia
Please credit The Festival of Media with all images and videos used.
About GUINNESS WORLD RECORDS:
GUINNESS WORLD RECORDS (GWR) is the universally recognised global authority on record-breaking achievement. First published in 1955, the annual GUINNESS WORLD RECORDS™ book has gone on to become one of the biggest-selling copyright title of all time selling over 2.7 million copies a year. Since its launch nearly 60 years ago over 130 million copies – including 400,000 ebooks – have been sold in 20 languages, in more than 100 countries. The internationally renowned brand is also available across a number of platforms; GUINNESS WORLD RECORDS global television shows are watched by 750 million viewers annually, over 390,000 users subscribe to GWR’s two YouTube channels, with over 188 million views and 1.25 million fans on Facebook. In 2013, Officially Amazing became the registered trademark of Guinness World Records Limited.