15 countries represented – highest ever
Unilever most shortlisted brand
August 22, 2014
The Festival of Media LatAm 2014 announced its Awards shortlist yesterday, revealing 93 shortlisted entries across 14 categories and 15 countries – the highest number of countries to date.
Campaigns from Panama, Costa Rica, El Salvador, Honduras and Paraguay all make the shortlist for the first time, with entries from brands such as Pond’s, McDonald’s and Digicel.
The top four shortlisted countries are Brazil, Mexico, Argentina and Colombia. Brazil and Mexico in particular have seen a strong uplift – shortlisted entries from Brazil are up by more than a third, while those from Mexico have more than doubled (not including pan-regional entries).
Notable campaigns include Baileys ‘#HIJADEMIMADRE’ entered by Mindshare in Mexico ; Movistar ‘Chip Dedos’ entered by Mindshare in Argentina and Pony Malta’s ‘Zona Pony’entered by SAB Miller/Bavaria in Colombia.
Unilever is the most shortlisted brand, with 10 nominations across all 14 categories. Coca Cola, SAB Miller and Visa follow closely, with 6 shortlisted campaigns each.
Unilever’s ‘Hellman’s WhatsCook’ campaign, entered by CUBOCC in Brazil, is the most shortlisted campaign of all, nominated in Best Content Creation, Best Engagement Strategy, Best Social Media Campaign, and the Creative Use of Media award. WhatsCook is a live recipe service that lets users chat with chefs or an expert cooking team and learn how to prepare meals in real time using WhatsApp.
Festival of Media LatAm Awards head of the jury, and SAB Miller SVP Commercial for LatAm, Randy Ransom, comments : “The increase of companies, brands and countries represented in this year’s shortlist follows the gathering pace of media and advertising in Latin America. It is fantastic to see the increasing creativity and standard of work that the region is delivering and can showcase to the world through the Festival of Media LatAm Awards.”
Festival of Media LatAm chairman and editor in chief Charlie Crowe adds: “We are incredibly impressed with the quality of entries we received this year, particularly in our brand new ‘Content Creation’ category, which demonstrates how the media industry is taking ownership of the growing content market.
“Not only has the quality of this year’s entries made a strong impact, but the growth in numbers of entries, countries and companies involved shows how the region is maturing, developing and excelling. LatAm brands and agencies are demonstrating powerful thinking and execution that have delivered real results – those that stand out from the competition will be rewarded.”
The Festival of Media LatAm 2014 shortlisted entries will now undergo a strict judging process, overseen by head of the jury, Randy Ransom. Ransom presides over a judging panel of over 50 senior brand marketers, media agency leaders and creative thinkers from across the region.
For a full list of judges, see /latam/awards/judges.
Winners will be announced at a gala dinner that concludes this year’s Festival, which begins at the Fontainebleau Miami Beach on October 1. For the first time, gold, silver and bronze tiered winners will be awarded at a gala dinner on October 3.
The Festival of Media LatAm Awards are a platform for celebrating innovation and creativity, recognising excellence and innovation in media campaigns from across Latin America.
New additions to this year’s Festival include the Latin American Multichannel Advertising Council’s Pay TV Showcase, being held on October 1 at the Fontainbleau Hotel in Miami Beach and the Media Sparks start-up platform. The Academy young talent program also returns this year.
This year’s event promises to attract over 1,000 media professionals from over 26 countries, making it the most powerful media festival for Latin America.
Visit /latam/awards for more information or /latam/how-to-book to book your ticket.
For press information please contact MaryLou Costa or Ottavia Ortolani on (+44) 20 7249 7769 or at firstname.lastname@example.org
You can check out videos of previous Festivals and key presentations at www.YouTube.com/thefestivalofmedia
Please credit The Festival of Media with all images and videos used.
Notes to the editor
About C Squared Networks Ltd
C Squared Networks Ltd is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the global media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. The company first launched Cream magazine in 2005 to reflect the changes taking place in global media. Cream has now become the world’s largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. C Squared launched The Festival of Media in Venice in 2007 and the brand now has 3 major Events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries annually. In 2009, C Squared acquired the leading brand M&M Global; plus the M&M Global Awards and the popular media training course, IMM. In 2013 C Squared received private investment from Stephen Grabiner allowing for further opportunity for development and growth in the brands. www.csquared.cc
Awards: Danielle Redwood Danielle.Redwood@csquared.cc or call +44 (0) 20 7367 6986
Delegate booking rates: Soraya Zarain Soraya@csquared.cc or call +44 (0) 20 7367 6994
Sponsorship and exhibition opportunities: James Fleetham James.Fleetham@csquared.cc or call +44 (0) 20 7367 6977
Agenda: Anne-Sophie Ligier email@example.com or call +44 (0) 20 7367 6995
Academy: Soraya Zarain Soraya@csquared.cc or call +44 (0) 20 7367 6994