Is Latin America fit to compete?
24th July 2012: Festival organiser C Squared today announces the theme for the Festival of Media LatAm 2012, the only media conference dedicated to all 23 markets across the region.
The event’s theme – Is Latin America fit to compete? – will address the challenges that must be faced if the region is to continue to experience growth and provide creative leadership. Exploring whether Latin America is meeting the high standards set by global brands in relation to education, organization, regulation and innovation, participants including global leaders and local pioneers will help attendees find answers by sharing their unique insights from the Festival stage.
A taster of the session topics for the Festival of Media LatAm is also being announced, with an agenda outline exploring everything from TV trading to social media management, while at the same time shining a spotlight on the Latin brands that are about to break into the global arena.
Now in its third year, the Festival of Media LatAm will take place from 23rd to 25th September 2012, at the Fontainbleau Miami Beach Resort. New for this year the conference will close with a black-tie gala awards dinner for delegates and participants, to be followed by an exclusive after party at the Soho Beach House, Miami.
Festival Founder and CEO of C Squared Charlie Crowe comments: “The Festival of Media LatAm was launched in response to tremendous demand from the media and marketing community across the region. The event’s instant success and rapid expansion reflects both the importance of the region and its reputation for unparalleled creativity. The agenda this year has been designed to challenge and inspire in equal measure, looking at the issues that must be faced in order for the region to fulfil its amazing potential. We look forward to a lively debate!”
For more information on the Festival of Media please contact Jessie Winston (+44 7977 118186) or Elizabeth Jones (+44 7825077686) at email@example.com
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