First Agenda Sessions & Global Speakers Announced for the Festival of Media LatAm 2012

14 August 2012: Festival organiser C Squared today announces the first conference agenda sessions and an initial wave of global speakers for this year’s Festival, due to take place at the Fontainbleau Miami Beach Resort, from 23rd to 25th September. 

Under the theme ‘Is Latin America fit to compete?’ the conference agenda will explore whether the region is meeting the high standards set by global brands in education, organization, regulation and innovation.

Agenda Sessions

Keynote Speakers will include:
•Michael I Roth, chief executive, Interpublic Group
•Andres Oppenheimer, Miami Herald, syndicate columnist

Future of print

The strength of TV and online are often touted as Latin America’s strengths, but writing off print is unwarranted. This session will explore the promising future of print and how the region’s approaching digital boom looks set to greatly benefit its print industry.

Speakers will include:

•Gabriel Dantur, managing director at lanacion.digital, La Nación
•Eva Hughes, chief executive, Condé Nast Mexico & Latin America
•Paul Rossi, managing director and executive vice-president, The Economist Americas
•Juan Senor, partner, Innovation Media Consulting Group

From Handsets to Mindsets

Mobile is not about technology, it’s about consumer behaviour. This session will outline how effective mobile strategies can become an indispensable part of the marketing mix and why it should become second nature to all marketers in the region.

Speakers will include:
•Edmar Bulla, former brand and marketing LatAm VP Pepsi Co and Nokia
•Guilherme Gomide, chief executive officer , Casa (JWT Group Latam)
•Beatriz Nunez, mobile director LatAm, Terra

Latin Feel, Global Appeal

Latin America continues to astound the Festival of Media juries with the quality of ideas and creativity in communication. Latin content and innovation are becoming premium exports. This brand-led session will highlight some of the best marketing thinkers in the region. What can the world learn from Latin culture?

Speakers will include:
•Paul Bay, founder, CitizenBay
•Juan Carlos Ortiz, president, DDB Latina
•Ricardo Pérez, director of marketing communications, Grupo Bimbo
•José Vicente Marino, executive vice president, Natura

Media Accelerator Program (M.A.P)

Handpicked by members of the M.A.P. Screening Panel, this session will provide a unique and exclusive glimpse into the game-changing media companies that will be pitching to Festival delegates, all hoping to be crowned the ‘LatAm Hot Company of the Year 2012′.

Neuromarketing

This session will not only provide insight from pioneers in brain science but also from the practitioners who are applying their understanding of the mind of the consumer to marketing communications – both globally and regionally.

Speakers will include:
•Felipe Jaramillo, general manger, NeuroFocus LatAm
•Stanley Yang, chief executive, NeuroSky

People first, platform second

Social media is making profound inroads into Latin American culture. In this session delegates will hear from experts on social media & measurement on how to effectively integrate social media into the marketing mix.

Speakers will include:
•Alexandre Hohagen, vice-president LatAm, Facebook
•Gaston Legorburu, worldwide chief creative officer, SapientNitro
•Orlando Lopes, chief executive, Ibope Media Latin America
•Fernanda Romano, partner and creative director, Naked Brasil
•Mario Vera, vice-president, coffee and beverages, Nestle Mexico

Regulating Change

The Latin American region is in the midst of rapid change on several fronts, with new global realities requiring new rules and approaches from business and politicians worldwide. This session will address how the region deals with change and what is in store for its future.

Speakers will include:

•Adriana Noreña, managing director – Spanish speaking Latin America, Google
•Andres Oppenheimer, Miami Herald, syndicate columnist

Television: too remote?

From global trends such as branded content, online video and the rise of ‘double-screening’ to local issues such as guaranteeing quality ratings, this session will assess the global and local picture in relation to the television dominated Latin American market.

Speakers will include:
•Gian Fulgoni, executive chairman and co-founder, ComScore
•Manuel Gilard i, vice president digital & new media, Televisa

The sporting continent

Brazil will be the home of the World Cup in 2014 and the Olympics in 2016. In this session experts in sport and brands who have successfully leveraged their association with sport will share their insight on how marketers should be getting involved now.

Festival Founder and CEO of C Squared Charlie Crowe comments: “The agenda for the Festival of Media LatAm 2012 is designed to celebrate the region’s creative flair and ambition, while at the same time looking at the challenges that must be faced if Latin America is to achieve its full potential in the global marketplace. We’ve brought together an unparalleled speaker line-up, featuring a unique mix of global leaders and local pioneers, all ready to assist our delegates in finding the best way forward for themselves and their businesses.”

 -ENDS-

For more information on the Festival of Media please contact Jessie Winston (+44 7977 118186) or Elizabeth Jones (+44 7825077686) at firstname.surname@withpr.co.uk