First keynote spearker announced for the Festival of Media LatAm 2012

Interpublic Group chairman & chief executive, Michael I. Roth takes to the stage at the Festival of Media LatAm to address Latin America’s media elite on why the region remains key for the global agency giant. 

Since assuming leadership of Interpublic Group in 2005, Roth has been at the forefront of the company’s financial course and spearheaded
the group’s rapid expansion into the Latin American market.

Roth will join both local and global brand leaders together with media agencies, global vendors and technologists in a conference exploring whether ‘Latin America is fit to compete?’

More speakers, including local leaders, to be announced next week….