‘Play Captcha’ earns company top spot in the Media Accelerator Programme
02.05.2013: Organiser of The Festival of Media, C Squared has announced Future Ad Labs as the winner of its Media Accelerator Programme (M.A.P), naming it ‘Hot Company of the Year’, for its ‘Play Captcha’, at The Festival of Media Global 2013 Awards Gala Dinner on April 30 in Montreux, Switzerland.
Now in its third year, M.A.P, run in partnership with DMR Partners and sponsored by Vivaki, is a scheme that puts game-changing new-media businesses in front of The Festival of Media Global’s high profile attendees, who vote to decide which company will take the title.
Of the five shortlisted companies, this year delegates at The Festival of Media Global 2013 thought that Future Ad Labs’ ‘PlayCaptcha’ was the most innovative offering – with short branded mini-games as alternatives to ‘Captcha’ verification, to improve user experience, guarantee brand engagement for advertisers and generate revenue for online platforms.
Howard Kingston, CEO and Founder of Future Ad Labs, said:
“Schemes like M.A.P are incredibly important for recognising and encouraging innovation in the media industry and because the award is voted for by the high profile delegates at The Festival of Media Global, it offers an unrivalled opportunity for emerging businesses to raise their profile with industry power players. Winning ‘Hot Company of the Year’ is great recognition that our ‘Play Captcha’ product has the potential to be really game changing and it’s a huge boost ahead of the launch.”
The Festival of Media Global 2013 took place 28-30 April 2013 in Montreux, Switzerland.
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You can read The Festival of Media Global 2013 ‘Agenda’ here and check out videos of previous Festivals and key presentations at www.YouTube.com/thefestivalofmedia
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Notes to the editor
For information on the awards:
Email Danielle Redwood Danielle.Redwood@csquared.cc or call +44 (0) 20 7367 6986
For information on delegate booking rates:
Email Patrick O’Neill Patrick@csquared.cc or call +44 (0) 20 7367 6995
For information on sponsorship and exhibition opportunities:
Email James Fleetham James.Fleetham@csquared.cc or call +44 (0) 20 7367 6977
For information on the agenda:
Email Martina Lacey Martina@csquared.cc or call +44 (0) 20 7367 6988