M&M Global – Global village for media and marketing
M&M Global offers data, insight and analysis to help media and marketing professionals effectively compete in the global advertising marketplace.
For more than 22 years, M&M Global has provided valuable commentary on the changes occurring in the media landscape, helping advertisers and their agency and media owner partners decipher what’s happening and what they should do next.
Issues such as cost, creativity, effectiveness, fragmentation, convergence, business models, measurement and growth affect everyone in the business, regardless of where they are based. These form the “global unifying themes” of M&M’s content.
Within that, M&M Global delivers insight through seven content strands, each catering to a different aspect of the business and delivered across all platforms.
Brought to you via a website, Google Currents, weekly newsletter and events throughout the year, M&M Global is your trusted and indispensible guide through the world of international media and marketing.
M&M Global events
Established in 1994, IMM is an annual two-day training course for media professionals, encouraging collaboration, teamwork and progressive thinking. Led by high-profile professionals, attendees have the opportunity to work with industry peers on a genuine advertiser brief.
M&M Global runs a series of one-day industry events focused on a specific hot topic. In 2011, we successfully ran an event dedicated to understanding gaming, called Extra Life. Meanwhile, Video Advertising Summit unlocked the potential of video in advertising.