The magazine for global advertisers
M&M was launched in 1989, then as part of Maxwell Business Communications, and for twenty years it has been the leading magazine for the international media industry, providing a unique global perspective for senior marketing executives responsible for managing brands and advertising budgets across multiple territories. M&M’s annual guides to international agency groups; to global media owner corporations and to Europe’s digital landscape have become standard industry sources and the annual M&M Awards ceremony typically draws 1,000 leading executives from the advertising community across the world. 
M&M’s longest serving advertising clients include international media brands such as BBC World, CNN International, The Economist, the Wall Street Journal Europe, the Financial Times and Sky News as well as leading national media brands such as Japan’s Yomiuri Shimbun, Sweden’s Dagens Industri and Germany’s Der Spiegel. The magazine is read by approximately 30,000 advertisers, media and advertising agency executives and media sales professionals within Europe and increasingly in major international media centres beyond the magazine’s traditional heartland.
In May 2009 C Squared Holdings Ltd. acquired the M&M brand from Emap including Media & Marketing magazine, the M&M Awards, the IMM training and talent development programme and all the digital publishing activities under the umbrella. For the previous three year’s the magazine was published by C Squared under license. To download the M&M acquisition press release click here.
In its 20th anniversary year, M&M has proved it can endure where many other information brands have failed and it now has the opportunity to build upon its trusted status to grow its market relevance and international presence.
