The Heritage

Building on 19 years of serving the international media market, the M&M Awards recognise and celebrate leading pan-regional advertising campaigns, the most innovative and effective work running within international media owner companies and the finest co-ordination of multi-local advertising strategies.

The M&M Awards were devised in 1990 – originally in partnership with the International Advertising Association – to reflect advertisers’ demands for international agency services, a consistent networked offering, more creative and global media solutions and brilliant thinking around the “Think Global, Act Local” marketing approach. Almost two decades on and international consistency, great service and the need for a return on marketing investment are more important than ever. In an era when both traditional media (TV, print, radio, out of home) and new channels of communication (internet, mobile) are fragmenting, the ability to plan and deliver outstanding results across markets, cultures, channels and languages is only achieved through close collaboration and excellent organisation between client, international agency teams and supporting agencies and vendors.

2009 and Beyond

Now under the ownership of C Squared, the M&M Awards continue to recognise the vital role played by effective communication of advertising messages through international media in an ever-shrinking world which is being reflected in the revision of the entering categories.

As always, our jury is formed from executives with international responsibilities, for the first time in 2009 we will accept work not only from M&M’s heartland of Europe, but from campaigns that have run regionally across the globe, ensuring the M&M Awards continue to build on their rich heritage of international coordination.