A global movement supporting the better stewardship of the national identity
The series of Nation Branding Masterclasses have been developed in response to the shift in corporate expectations and in the changing seats of economic power brought about by the global recession. They have also been devised to reflect the emergence of new economies and the promise that many developed markets, if they understand the tools of nation branding, promise to be both the destinations and possibly the global brand owners of the future.
| Indian Subcontinent | 3 September 2009 |
| Africa | 28 September 2009 |
| Asia | 20 October 2009 |
| Global | 12 November 2009 |
| Middle East | 10 December 2009 |
The Nation Branding Masterclass is a unique series of one-day seminars held in five regions across the world. Each Masterclass is designed to reveal the theory and practice of how nations can improve their public images in order to achieve competitive economic advantage with regards to attracting tourism income; boosting the strength of locally-based brands in order to grow exports and in generating inward investment and talent through positive national associations and case studies of success.
Each class is convened by the world’s leading consultant to developing nations, Simon Anholt, and features locally-relevant case studies and insights from leading politicians, thought leaders and top business executives. It is supported by M&M, the leading magazine for global advertisers and BBC Worldwide, the global arm of the British Broadcasting Corporation. It is organised by C Squared, a leading global publishing and event company.
The Nation Branding Masterclass will be of valuable help to government policy-makers, city and regional authorities, foreign direct investment professionals, trade bodies, tourist authorities, export promoters, NGOs, local and global media owners, brand marketers and agencies – indeed anyone connected with the health and promotion of a national brand and its connected assets and businesses.
