INDIAN SUBCONTINENT: THE WORLD LOOKING IN
From a “developing nation” just two decades ago, India has now emerged as one of the most important nations that will help to shape the new world order. The now famous Goldman Sachs BRICS study predicts that, by the year 2050, India will be the third largest economy in the world, behind China and the USA – that’s little more than a generation for India to decide what kind of superpower it will be: a leader or a follower? Still a land of economic extremes or a society moving towards equality?
The victory of the Congress party in recent elections has boosted confidence and, as the developed nations of the world struggle with the global financial crisis, India and many markets in the Indian subcontinent tenaciously hold onto growth – if not in double digits, still at rates to cause envy in the West. With the Indian government promising further liberal reforms, will India continue to be a magnet for investors?
INDIAN SUBCONTINENT: REACHING OUT TO THE WORLD
India, the land of Bollywood dreams and the world’s call-centre capital. As the Indian economy grows, where will perceptions move to next in the mind of the global consumer? What role will its indigenous companies take in both positioning “Brand India” abroad and in building the local economy?
Tata, a 100 year-old Indian brand, now owns Jaguar and Land Rover - two iconic British brands. It even owns a famous British brand of tea. India’s largest mobile operator Bharti Airtel is set to join forces with South Africa’s MTN, a merger that would create the world’s third largest mobile company. India’s main newspaper Group is now diversifying into UK radio and many Indian business are now making their mark. Could India be home to the “new Detroit” of a carbon-neutral automotive industry? Can India build more global brands than it buys? “Made in India” now has the potential to become an even more positive attribute and this Masterclass will look at the opportunities and challenges.
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