Record number of entries for The Festival of Media Global Awards 2012


Marketing diversification and global focus draw record number of entries for The Festival of Media Global Awards 2012

22 February 2012:The Festival of Media Global today announces the biggest ever number of entries into its awards, with over 870 submissions across 14 categories, a massive 20% increase on the previous year and more than a 30% rise since the awards began four years ago.

With awards including ‘Best Social Strategy’, ‘Best Use of Mobile’ and ‘Best Use of Emerging Technology’ generating more entries than ever before, the increasingly technical diversification of global advertising businesses has been cited as one key reason for the awards success.

Event founders, C Squared, have also highlighted the increasingly international outlook of CEOs and CMOs from all corners of the globe, ensuring that global awards carry significant importance. A total of 58 countries entered the awards this year, including countries who have never previously entered, from Vietnam to Venezuela.  Additional new entrants include Kuwait, Finland, Saudi Arabia and Taiwan.

The world’s fastest growing markets including Brazil, India and China all increased their number of entries by at least 25%. In fact the BRIC nations represented 12% of the overall entry totals.

Again, reflecting the vast number of different countries now entering the awards and their truly global diversity, European countries represented less than 50% of the overall total. However major European powers France and Germany dramatically increased their entries as did the US, whose award total shot up by 68%.

The top 5 countries in terms of award entries are (in order):

  1. UK
  2. USA
  3. Australia
  4. Spain
  5. Germany

Entries from global media agencies including Mindshare and PHD rank alongside the smaller regional outfits including MediaCom Norway and OMD Dominican Republic. Brands entering the foray range from Nestle to Puma and Vodafone.

CEO of C Squared and founder of The Festival of Media, Charlie Crowe: “It’s fantastic to be able to announce more entries to the Festival of Media Awards than ever before. Not just that, but a significant leap in terms of the number received. Competition will be particularly fierce this year and I know all the judges are looking forward to reviewing the submissions. Creativity and innovation will of course be paramount.  We look forward to announcing the shortlist in due course.”

The shortlist is due to be announced on 15th March. Campaign entries will be available on www.creamglobal.com and award winners will be announced at the Festival of Media Global, taking place in Montreux, Switzerland from 15th-17th April.

-ENDS-

 For press information please contact Jessie Winston (+44 7977 118186) or Elizabeth jones (+44 7825 077686) or on firstname.surname@withpr.co.uk

Or visit http://www.festivalofmedia.com for all award entry and event booking information.

Check out videos of previous festivals and key presentations at www.YouTube.com/thefestivalofmedia

 Please credit Festival of Media with all images and videos used. 

Notes to the editor 

Confirmed judges for the Festival Of Media Global Awards include:

  • Michael Donnelly, group director, worldwide interactive marketing, The Coca-Cola Company
  • Jakob Kalkar, global media director, Carlsberg
  • Nikolas Badminton, director of digital strategy, DDB
  • Suresh Balaji, global head of media and marketing innovation, HSBC
  • Dave Benson, global head of communications planning, ZenithOptimedia
  • Chris Botha, chief executive officer, The Media Shop
  • Laurent Broca, executive vice-president, network and client development, Havas
  • Gordana Buccisano, business director, ZenithOptimedia
  • Cheuk Chiang, chief executive officer, Asia Pacific, PHD
  • Ben Collins, digital media director, EMEA, Initiative
  • Nihar Das, regional managing director, MediaCom
  • Rich DelCore, global director of branded entertainment, P&G
  • Amy DuPon, SVP, head of strategic planning, MPG
  • Caroline Foster Kenny, chief client officer, MEC
  • Monica Gadsby, regional chief executive Latin America, Starcom Media Investment Group
  • Jeff Hyams, chief strategy officer, MEC
  • Frederic Joseph, worldwide chief digital officer, ZenithOptimedia
  • Sarah Kramer, president, client services, Starcom MediaVest Group
  • Gerhard Louw, international media management, Deutsche Telekom
  • Mike Mathieson, founder and chief executive officer, Cake
  • Nadine McHugh, vice president global integrated media communications, Colgate Palmolive
  • Nikki Mendonca, chief executive officer EMEA, OMD
  • Kerstin Millar, partner, strategy, Mindshare
  • Peder Mittet, chief executive officer, Starcom Norway
  • Vishnu Mohan, chief executive officer APAC, MPG
  • Nicolas Ramonde, chief executive Argentina, Initiative
  • Carlos Ospina, general manager Colombia, Mindshare
  • Anna Pradzynska, marketing director, Lego
  • Ricardo Reis, chief executive officer, Havas
  • Kate Rowlinson, new business and marketing director, EMEA, MediaCom
  • Marc Schader, chief commercial officer, MPG
  • Thorsten Schulz, chief executive officer, Initiative Germany
  • Scott Schwartz, global strategist, UM
  • Rupert Slade, head of international, PHD Media
  • Chris Stephenson, strategy director, PHD
  • Scott Tegethoff, president global product, UM
  • Nick Vale, global planning director, Maxus Worldwide
  • Melanie Varley, chief strategy officer, MEC
  • Steve Williams, chief executive, OMD UK Group

 About C Squared 

C Squared is the global media and marketing industry’s fastest growing publishing and events business. Since the launch of its first international industry publication – Cream – in 2005, C Squared has grown twelve-fold and, though still headquartered in London, over half the Group’s turnover now comes from outside the UK. Known for our creative approach, vibrant team and unrivalled global connections, C Squared’s brands are leaders in their markets and offer knowledge and networking to senior decision-makers in advertising and communications across the world. Across C Squared’s portfolio of market-leading magazines, websites and conferences, it has readers, subscribers, visitors and clients from over 50 countries and produces successful events on every continent – from New York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra.

www.csquared.cc

Contacts

For information on the awards:

email Nisha Ashra nisha@csquared.cc or call +44 (0) 207 367 6986

For information on delegate booking rates:
email Rachel Barber Rachel.barber@csquared.cc or call +44 (0) 207 367 6978

For information on sponsorship and exhibition opportunities:
email Caroline Holmes caroline@csquared.cc or call +44 (0) 207 367 6980

For information on the agenda:
email Greg Brooks greg@csquared.cc or call +44 (0) 207 367 6974