Mobility theme will include content relevant to brands and agencies looking to break into Asia, as well as Asian companies looking to move to a global footing
The Festival of Media Asia has announced its return to Singapore in March 2013. The inaugural Festival of Media Asia in 2011 was a huge success, bringing together 600 attendees from 23 different countries across Asia and the globe.
The 2013 event will bring together a host of new features for attendees to enjoy including a stronger awards programme, the launch of the global Media Accelerator Programme (M.A.P.) alongside an outstanding line-up of speakers from local markets within Asia. It will run from 3-5 March 2013, at the new W Hotel in Sentosa Cove, Singapore.
“The first Festival of Media Asia was a resounding success, so much so that we have worked really hard to make this second one even more relevant to brands and media outlets in Asia. The theme will address concerns of Asian companies looking at making their mark on the world, as well as being relevant to international companies exploring the potential of markets in Asia.” said Charlie Crowe, Founder of the Festival and CEO of C Squared.
The Festival of Media Asia takes place one month after Chinese New Year, the world’s largest annual human migration event, placing the issue of mobility fresh in the minds of the region. The rising middle class is already highlighting issues around social mobility and publishers are facing the challenges of content mobility every day when examining the most effective ways to distribute content across multiple platforms.
For that reason, Mobility will be the theme of the Festival of Media Asia. Social mobility has created new markets and mindsets and with 30% of the world’s mobile users living in China and a regional mobile ad market outpacing the world, 2013 will be the year when brands understand the promise of Media Mobility in Asia.
Conference topics will reflect the theme, including conversations about brand mobility, business mobility, content mobility and cultural mobility. The conference programme will feature the most powerful media executives, brands, broadcasters, publishers and technologists from across Asia.
Jury Chair for Festival of Media Asia
The Festival of Media Asia also brings with it the Festival of Media Asia Awards, celebrating the best in media thinking and communications across the Asia Pacific region. Last year’s inaugural Festival of Media Asia Awards saw over 400 entries, across 16 countries with more than 200 brands represented.
The Awards jury will be led by Leonardo O’Grady, director ASEAN integrated marketing communications, Coca-Cola. On his role as chair of the jury, he says, “These Awards are all about creative media thinking and I hope to see some illuminating insights, clear strategy and brilliant ideas – beautifully executed and concisely explained. I am honoured to be the chair of the jury for the Festival of Media Asia Awards 2013 and be part of ensuring we, as the jury, proudly reward the best in class.”
The deadline for Festival of Media Asia Award entries is 30 November 2012. Details of the full list of award categories and any additional information can be found at the website: http://www.festivalofmedia.com/asia/.