Zumba Fitness CEO Alberto Perlman to appear at The Festival of Media LatAm 2013

Joins speaker line up including Mondelēz International, Cisneros, Diageo, Fox, Interpublic, Casa Editorial El Tiempo & others under theme ‘Brands without borders: the opening up of media’

Tuesday July 9, 2013

Zumba® Fitness CEO and co-founder Alberto Perlman is one of the global brand leaders taking to the stage at The Festival of Media LatAm 2013, event organiser C Squared today reveals.

Taking place at the Fontainebleau Miami Beach Resort from September 25 to 27, this year’s theme for The Festival of Media LatAm is ‘Brands without borders: the opening up of media’. It will explore how intra-regional trade across Latin America is set to grow following the launch of the Pacific Alliance last year. It will also analyse the growth of markets such as Brazil, which is already the 6th largest ad market in the world and is predicted to surge by $6 billion in the next three years.

The Festival agenda will illustrate how brands are dealing with this growth and new openness, as well as how they are continuing to navigate the political climate across the region. It will also look at the issues involved in the export of Latin brands and culture across the world, as well as how global trends towards content, creativity and accountability are impacting the Latin market.

Alberto Perlman takes his place amongst an impressive line-up featuring:

  • Amir Ashkenazi, CEO, Adap.tv
  • Bonin Bough, VP of global media & consumer engagement, Mondelēz International
  • Adriana Cisneros, vice chairman & director of strategy, Cisneros Group
  • Chris Copeland, marketing & innovation director, Latin America & Caribbean, Diageo
  • Hernán López, president & CEO, Fox International Channels
  • Michael I. Roth, CEO, Interpublic
  • Luis Fernando Santos, former CEO, Casa Editorial El Tiempo (CEET
  • Mike Peralta, CEO, Audience Science
  • Edward Montes, CEO, Diligant
  • Chris Morgan, head of digital Publicitas
  • Lucas Mentasti, managing director, Latin America, Xaxis
  • Mauricio Sabogal, CEO, BPN


Four  new categories have been added to The Festival of Media LatAm 2013 Awards, which reflect the growth in the market, the region’s importance to global brands and the vastly improving levels of media accountability and creativity. These are:

  • Best Original Content
  • The Pan-Latin America Award
  • Best Contribution to a Campaign by a Media Owner
  • Best US/Hispanic campaign

Entries close July 31.


The Festival of Media Academy returns in 2013. It is the first residential training scheme in Latin America designed for emerging young stars at media agencies, brands and media owner companies. Running parallel to the main conference, Academy delegates will work on a real life brief presented by global advertisers and judged by agency CEOs. They will be rewarded and recognised at the Awards gala

Festival founder and CEO of C Squared Charlie Crowe comments: “We have been closely monitoring the growth of the Latin American market, and have adapted The Festival of Media LatAm for 2013 in line with the most significant trends and issues.

“The 2013 agenda and the new Pan-Latin America Award recognises the continued breaking down of barriers across the region. We’re looking forward to informing our delegates of the most important changes in this evolving media landscape.”

The Festival of Media LatAm is the only event dedicated to all 23 Latin American markets. The three day event brings together Latin America’s most high profile figures and senior level decision makers from across the worlds of advertising, media and marketing.

Search ‘Festival of Media LatAm’ or visit http://www.festivalofmedia.com/latam for more information.




For press information please contact MaryLou Costa or Sarah Kidd on (+44) 20 7249 7769 or at firstname.surname@withpr.co.uk

You can check out videos of previous Festivals and key presentations at www.YouTube.com/thefestivalofmedia

Please credit The Festival of Media with all images and videos used. 


Awards: Danielle Redwood Danielle.Redwood@csquared.cc or call +44 (0) 20 7367 6986

Delegate booking rates: Soraya Zarain Soraya@csquared.cc or call +44 (0) 20 7367 6994

Sponsorship and exhibition opportunities: James Fleetham James.Fleetham@csquared.cc
or call +44 (0) 20 7367 6977

Agenda: Martina Lacey Martina@csquared.cc or call +44 (0) 20 7367 6988

Academy: Soraya Zarain Soraya@csquared.cc or call +44 (0) 20 7367 6994